FESTIVALS ACROSS AMERICA
Marketing and environmental graphics for the Life is Good Festivals Across America.
The 2009 Festival illustrated poster series was inspired by the 1969 "Dove and Guitar" Woodstock Poster. Wooden game signage and wayfinding arches were created with reclaimed wood and display Life is Good hand-drawn graphics.
Street banner artwork hung at the famous intersection of Haight-Ashbury in San Francisco, a billboard display on I-93 & 95 in Boston and St. Louis and Toronto transit subway, streetcar and bus wraps promoted the city events targeting families and music fanatics.
Helped design special edition co-branded Life is good, Pepperidge Farm Goldfish packaging for the event.
A custom Life is good branded “Art for All” mural was constructed in each city by Festival goers throughout the day.
ROLE
Designer
SERVICES
Illustration | Web Design | Advertising | Environmental Graphic Design | Product Design | Signage + Wayfinding | Packaging Design |
TEAM
Signage Fabricators: Craig Chevalier, Sterling Morse, Russ Bennett
Completed while at Life is Good®