FUSION
Brand refresh for Fusion Design Consultants Inc., an interior architecture firm located in Boston, MA.
The brand strategy included new business cards, stationery, responsive website, exterior building signage, social media marketing, and print collateral. Art Directed all marketing photo and video assets including staff headshots and architectural spaces.
As a part of Fusion’s brand refresh, Blinker Branding was established. Blinker is an internal design studio within Fusion that provides environmental graphic design and marketing services.
Blinker Branding partnered with industry-leading building owners, brokers, and property managers to discover the untapped potential of every architectural project. Their goal was to increase real estate value and revenue by creating the identity and design services needed to excite and inspire customers.
The orange dot has always served as the most recognizable feature of Fusion's logo, so it was our intent to keep that feature within the new identity. Blinker’s mission is to provide top-notch expertise and guide its clients in the right direction.
ROLE
Art Director / Designer
SERVICES
Brand Identity | Signage | Web Design | Digital & Print Media | Social Media Marketing
Completed while at Fusion Design Consultants Inc.