FOOT + ANKLE STORE
Successfully helped Massachusetts General Hospital department of Orthopaedics put their best foot forward by selecting a fresh color palette, new brand identity, signage, and vibrant graphics for their satellite Waltham shop. The interior design takes the customer on a journey throughout the space with the use of graphic wayfinding, strategic visual merchandising and architectural lighting elements guiding the way.
This new novel retail store was constructed to meet the needs of their patient population, who require therapeutic shoes and recovery products to meet their unique care. On display within the space is a custom shoe and brace machine that makes orders onsite based on the patient’s specific needs. We created digital signage and glass film around the device to attract customers. All proceeds made at the store and on their website are funneled into MGH and Harvard Medical School orthopaedic research programs.
ROLE
Art Director / Designer
TEAM
Fabrication: Boston Building Wraps
Photography: Bruce Martin
Completed while at Fusion Design Consultants Inc.