PROWSE FARM FEST
Marketing and environmental graphics for the two-day music and fundraising festival at Prowse Farm hosted by Life is Good and SuperFly Presents, producers of Bonnaroo and Outside Lands Festivals.
The 2010 Festival concept of a rustic farm carnival was carried throughout the entire event experience. Designs included: poster, stickers, sponsor event guide, commemorative festival t-shirts, product hang tags, retail signage, onsite whimsical branded structures/signage, billboard design, tickets, e-blasts, website, music CD, onsite VIP credentials, digital and print advertisements, and event mobile application.
The centerpiece of the Festival was an eighteen-foot mahogany guitar that sat in the back of an old Ford farm pick-up truck. A great photo opportunity and a central focal point among the three music stages. The “Farm Truck” became an icon for the 2012 fundraising festival.
ROLE
Designer
SERVICES
Mobile Design | UX/UI | Print Marketing | Web Design | Advertising | Environmental Graphic Design | Packaging Design
TEAM
Printers: Alphagraphics, DS Graphics
Fabricators: Craig Chevalier, Sterling Morse
Completed while at Life is Good®