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HOOD PARK
Worked with building management to create a brand strategy that would attract, engage and better serve visitors. The iconic Hood brand color and illustrated wayfinding maps draw pedestrians into the space while providing intuitive orientation tools. We created custom privacy film for the fitness center and lounge, adding character to the different amenity spaces. Employees are welcomed by an anamorphic illusion - when viewed from a certain point the graphic aligns to form the old Hood logo.
ROLE
Art Director / Designer
SERVICES
Environmental Graphic Design | Signage & Wayfinding
TEAM
Fabrication: Applied Image Inc.
Mural: Studio Fresh Boston
Photography: Neil Alexander
Completed while at Fusion Design Consultants Inc.