GOOD DOG
Jake and his trusty dog Rocket are icons of optimism for the Life is good clothing brand. It was only a matter of time that the tee shirt company would offer dog products to their canine-loving customers.
In 2008, Life is good launched a Dog product line in partnership with Planet Dog. The entire product line is non-toxic and made from recycled, durable materials that last.
Products include: collars, leashes, bowls, bedding, travel accessories, balls, discs, and peppermint flavored chew toys.
Good Dog products are sold in approximately 4,500 retail stores (REI, Dick’s Sporting Goods, TJX Companies, Franchise Locations) throughout the United States and Canada and are distributed through multiple customer channels.
While working on the launch of this new product line, I provided input on seasonal catalog production, packaging design, e-commerce website assets, product photography, and merchandising.
ROLE
Designer
SERVICES
Packaging | Typography | Merchandising Display | Photography
Completed while at Life is Good®